Understanding Google's "Canada DST Surcharge": What It Is and How It Affects Your Advertising Costs
On October 1, 2024, a new surcharge from Google called the Canada DST Fee will come into effect, impacting businesses that run ads. This...
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Oct 2, 2023
Why You Should Partner with a Digital Marketer Who Really 'Gets You'
In the complex landscape of digital marketing, a "one-size-fits-all" approach is often inadequate. A truly effective partnership goes...
May 15, 2023
Boosting Visibility for Established Brands: The Power of Google Ads
In the digital era, even well-established businesses with strong brand names can struggle to gain the online visibility they need....
Feb 6, 2023
What are your customers worth?
Customer lifetime value is an extremely important number to any business as it can help put things into perspective when it comes to...
Feb 2, 2023
Comparing Google ads and SEO: Understanding the Key Differences
Google Ads and Search Engine Optimization (SEO) are both digital marketing strategies that businesses can use to increase their online...
Jan 28, 2023
The Importance of Organized and Well-Written Content for Your Website
In today's digital age, having a website is essential for any business or organization, and the content that appears on that website is...
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