Be the answer when they're already asking.
Someone searching "plumber near me" has a problem right now. Google Ads puts your business at the top of that page the moment they search, in the towns you serve, for the jobs you want. We run it so every click has a reason and every call has a source.
From problem to phone call.
Four steps. Your customer takes them in minutes. Our job is to be present at step three, every time, in every place they might look.
Three ways onto the shortlist.
You pay per click to appear at the very top, today. The craft is in the intent: showing up for "emergency plumber open now" and not for "how to become a plumber." We manage the keywords, the negatives, the bids and the landing page, with no hidden package fees and every dollar visible in your dashboard.
More people now ask an AI (ChatGPT, Gemini, Google's AI Overviews) and get a short answer naming two or three businesses. Generative engine optimization is the work of being one of them: clear, factual pages the models can quote, consistent business details everywhere, reviews that mention what you're good at, and content that answers the exact questions people ask out loud.
The unpaid results and the map pack. Slower to earn, but every month of work stacks on the last and the clicks are free. It comes down to three things: pages that actually answer the question, a Google Business Profile that's complete and reviewed, and a site that's fast and trusted by other sites.
You see everything.
Most agencies report clicks and impressions because they look big. We report calls and lead forms because they're what you can invoice. You get a login to a real-time dashboard on day one, and a monthly report in plain English: what was spent, what it produced, and what we're changing next.
- No hidden package fees: Google bills you directly for clicks, capped at your budget; we bill only for our work
- Call tracking and form tracking on every campaign
- Full GA4 access from day one.
What the work actually is
- Keyword and intent research: the searches that become jobs, and the ones to block
- Campaigns structured by service and by town, so budget goes where the work is
- Call tracking and form tracking wired up before the first dollar is spent
- Responsive search ads written from how your customers describe the problem
- Landing page checked for speed, message match and a tap-to-call button
- Bi-weekly: search-term review and negative keywords
- Bi-weekly: bid and budget tuning by hour, day and location
- Responsive search ads: thousands of headline and description combinations, matched to each searcher's intent
- Monthly: landing page tweaks from call recordings
- Monthly: fraud and junk-click filtering, plus a plain-English report of what was spent, what it produced and what changes next
- Budget shifted ahead of your busy season, not after it starts
- New campaigns for services or towns the data says are worth it
- Auction insights: who you're bidding against and where they're beating you
- Local Services Ads and Performance Max reviewed for whether they belong in your mix
- Offers and ad copy refreshed so the ads never go stale
Straight answers.
Ads or SEO: which should I start with?
If you need calls this month, Ads. If you want to still be getting calls in three years without paying for each one, SEO. Most clients run both: Ads for now, SEO for later, and the data from one makes the other better.
How much should I spend on Google Ads?
It depends on three things: what a click costs in your category and city, how many calls you need to make the account worth running, and how competitive the auction is. On the discovery call we look those up for your market and recommend a starting budget and a window to judge it in. You pay Google directly for clicks, locked to the monthly budget you agree to and never more, and we bill separately for managing it, so you always know what went to Google and what went to us. We'll tell you honestly if a budget is too small to learn anything from, rather than take it.
How fast will I see calls?
Ads can show the day they're approved, and most local accounts see their first tracked calls in the first week. The account then needs four to six weeks of data to settle into its best cost per lead, which is why we judge results by the month, not the day.
I ran Google Ads before and it didn't work. Why would this be different?
Usually one of three things went wrong: the ads showed for searches that could never become a customer, nobody was tracking which clicks turned into calls, or the page behind the ad was slow and vague. We fix all three before spending, and you see the search terms and the calls yourself.
Do you work with Local Services Ads too?
Yes. For trades and home services, the Google Guaranteed listings above the regular ads can be a strong source of calls. We review whether they fit your category and run them alongside search campaigns when they do.
Read more.
Let's talk
search.
Tell us your business and your city. On a short discovery call we'll look at how you show up on Google, Maps and AI today, where the gaps are, and whether Google Ads, SEO or both make sense for you.
