Method Digital Marketers
The blog

Straight
answers.

Plain-language notes on websites, Google Ads, SEO and AI search, and video, written for business owners in Southwestern Ontario who want the phone to ring. No jargon, no fluff, and nothing we wouldn't say to you across a table.

LatestSEO & AISep 23, 2026 · 3 min read
What AI search means for a local business in Southwestern Ontario More of your customers are asking ChatGPT, Gemini and Google's AI Overviews who to call. Here is how those answers get built, and what you can do about it. Read it
Social & DisplaySep 15, 2026 · 3 min
Retargeting, explained for a local business Most people who visit your site leave without calling. Retargeting is how you get a second and third look from the ones who were nearly there. Read
SEO & AISep 4, 2026 · 3 min
The 20-minute Google Business Profile routine every local business should keep Your Business Profile does more for local calls than most of your website. Here is a short monthly routine that keeps it working. Read
Google AdsAug 24, 2026 · 3 min
If you don't know where the call came from, you can't buy more of them Most local businesses can tell you how many calls they got last month. Very few can tell you which ones came from which ad. That gap is where budgets go to die. Read
Google AdsAug 13, 2026 · 3 min
Negative keywords are the cheapest fix in Google Ads Every local ads account we take over has the same leak. Here is what it looks like and how to plug it in an hour. Read
WebsitesAug 5, 2026 · 3 min
What a service page should actually say One clear page per service beats one "Services" page that lists everything. Here is what goes on it, in the order a customer reads. Read
Social & DisplayJul 28, 2026 · 3 min
YouTube ads for local service businesses: cheap reach, if you do it right YouTube reaches almost every household in your service area, and the ads cost cents. Here is how to make them work for a local business. Read
WebsitesJul 11, 2026 · 3 min
Lead page or full website? How to decide what your business needs Not every business needs a twelve-page website. Some need one page that makes the phone ring. Here is how we think about it. Read
WebsitesJun 13, 2026 · 3 min
Your website has about three seconds. Here is how to check if it's using them well Slow sites lose the visitor before the headline loads. A five-minute check tells you whether yours is one of them. Read
Social & DisplayJun 8, 2026 · 3 min
Short video for trades and local services: what actually gets watched You don't need a studio or a script. You need a phone, a real job and the first second to count. Here is what works for local businesses. Read
SEO & AIMay 17, 2026 · 3 min
The kind of review that gets you recommended, by people and by AI Five stars and "great service" used to be enough. Now the words inside the review decide whether you show up at all. Read
Google AdsMay 4, 2026 · 3 min
Seasonal planning for Ontario service businesses: start the campaign before the season does The HVAC company that turns on its AC ads in July has already lost June. A simple calendar fixes it. Read
SEO & AIMay 2, 2026 · 3 min
City pages that actually rank (and the kind Google ignores) If you serve Hamilton, Burlington, Grimsby and Stoney Creek, you need a page for each. But not the copy-and-paste kind. Read
Social & DisplayApr 27, 2026 · 3 min
How one shoot day becomes a month of content The hard part of social media is not posting. It is having something worth posting. Here is how we turn one morning on site into thirty days of it. Read
Google AdsSep 16, 2024 · 7 min
Understanding Google's "Canada DST Surcharge": What It Is and How It Affects Your Advertising Costs Google's 2.5% Canada DST Fee has come and gone, and credits are now being issued. Here is what it was, why it existed, and what to check on your invoices. Read
StrategyOct 2, 2023 · 3 min
Why You Should Partner with a Digital Marketer Who Really 'Gets You' Generic campaigns fall short. Search ads built around your actual customers, reporting that counts calls instead of clicks, and a marketer you can reach are what make the relationship work. Read
Google AdsMay 15, 2023 · 3 min
Boosting Visibility for Established Brands: The Power of Google Ads A good reputation does not guarantee a spot on the first page of Google. How Google Ads gets an established business in front of people who are searching right now, and what you will see in the numbers. Read
StrategyFeb 6, 2023 · 3 min
What are your customers worth? Customer lifetime value puts every marketing decision in perspective, from how far to go to fix a bad experience to how much a new customer is worth acquiring. Here is how to work it out. Read
SEO & AIFeb 3, 2023 · 3 min
Comparing Google ads and SEO: Understanding the Key Differences Google Ads and SEO both get your business in front of people searching, but they work differently, take different amounts of time and suit different goals. Here is how to choose. Read
WebsitesJan 28, 2023 · 3 min
The Importance of Organized and Well-Written Content for Your Website Your website's words are the first impression most customers get of your business. What clear, well-organized content does for trust, for search, and for turning a visitor into a call. Read
Want this done for you? Let's have a conversation. A short discovery call. We'll hear how your business works and tell you straight whether we can help.
Book a discovery call